Build highly engaged, loyal, niche digital audiences alongside your traditional terrestrial analog, passive audience.
The Digital Challenge for Broadcasters
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Lack of digital audience ownership due to fragmentation across social media platforms
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Fragmented audience engagement channels
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Costs & complexity of digital supply-chain, infrastructure & development
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Limited digital revenue & control
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No consolidated intelligence around digital audience, trends & insights
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Inefficient operational workflows
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High cost of innovation & digital strategy
The Fabrik value stack for Radio
BROADCAST WORKFLOWS
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Live Streaming
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Podcasting
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Mobile App Dev
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Analytics
BROADCAST WORKFLOWS
PROGRAMMING
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Messaging Engagement
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Real-time Feedback
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Content Creation
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Call-to-action
PROGRAMMING
marketing
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Market Intelligence
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Listener Profiling
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Sentiment Analysis
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Social Media Consolidation
marketing
Broadcast I.T. Compliance
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Audio Archival
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Data Ownership
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Privacy & Security
Broadcast I.T. Compliance
sales
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Digital Inventory
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Campaign Analytics
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Ad Management
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Trends & Insights
sales
Operations
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Supplier Consolidation
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Visibility
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Database Management
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Efficient Workflows
Operations
Mobile app
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Streaming & Song Info
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Pre-Rolls & Multiple Streams
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On-demand Podcasts
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Messaging to Studio – voice notes, video, etc.
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Multiple, customised messaging channels
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Service Directory
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Integration with your site, social media content
an o.t.t suite
of digital tools
Smashboard
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Unified Messaging Dashboard
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Social Media Integration
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Receive App Messages
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Send Messages to individuals or groups
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Audience Profiling
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Voice-Note Playout
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Campaign Management
Echocast
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Real-Time Podcasting
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Live Streaming
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Web Widgets
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Rich Metadata Tagging
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Content Management
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Audio Cloud Archival
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Audio Backup
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Mitigates risk with Cloud archive and audit trail.
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Enhances compliance and regulatory needs.
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Ensures transparency and accountability across departments (sales, legal, programming).
Reporting
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Featured Content
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Rich Data Analytics
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Real-Time Overviews
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App Sessions
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Streams & Podcasts
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Listener Location
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Device/OS Profiling
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Campaign Reporting
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Engagement Metrics
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Trends & Insights
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Downloads/Registration
Revenue Generation Possibilities
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Featured Content
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Smart App Billboards
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Audio Pre-Rolls
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On-Air Campaign Integration
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Sponsored Message Channels
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Direct Alerts
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Directory Listings
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Dialboard
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Competitions
The Engagement Dividend
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TRUST, INTIMACY, IDENTITY, DATA & INSIGHTS grow deeper the more we move the audience from ON AIR to APP.
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The FM BROADCAST and APP bookend the real-time feedback loops that create a highly engaged and loyal audience.
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The mobile app audience is your most loyal, highest engaged, most rapidly choreographed listener.
